Apotheca Beauty and Co.

Apotheca Beauty and Co., a premier skincare and cosmetics brand from the Middle East, recently launched its first retail store in Al Nakheel Mall, UAE. Designed by the founding sisters, the store's interior concept was brought to life by the dedicated efforts of the Verve team, who worked tirelessly to meet the client’s vision. The store’s design features subtle monotones that establish a distinct visual identity for the brand while optimizing space efficiency. The custom floor pattern impeccably complements the tailored product displays, creating a functional and stress-free shopping experience.

The plan is thoughtfully arranged, with each section flowing naturally into the next. A standout feature is the enclosed beauty room behind the makeup counter, offering a serene escape from the bustling retail environment. This space allows customers to unwind and enjoy personalized services peacefully. The overall ambiance, characterized by comfort and tranquility, provides a unique and memorable experience that elevates the brand’s identity and sets it apart from the ordinary.