HOCKWOOD DIGITAL DMCC

ClientDubai Institute of Design and Innovation
Year2019
LocationDubai Design District, Dubai, U.A.E
TypeInterior fit-out, Commercial Office
ScopeDesign & Build – Interiors
Design & Built byVerve Interior Decoration LLC
Project ManagementVerve Interior Decoration LLC
Furniture byVerve Interior Decoration LLC

Like a raw canvas waiting to be embellished with the colors of the work that will be produced, this is a Fashion Design Studio that respects its purpose and accentuates its products through its design. The brave design with everything white, from walls to the ergonomic furniture is soothing and impressive at first glance and provides an instant motivation to dive into the project on hand. It is a magical wonderland filled with brightness and positivity.

Designed to reset the mood on every turn and manifest the drama and swag of the films that play and process within it; the maximalist design reinvents transition through its bold graphics, brave use of black and solid colors. Meanwhile, the fierce patterns skillfully boast the brand logo.

Despite the demanding technical and acoustic details, the design embodies the glamour of the activity within it. On one hand, the themed corridors lead to an almost consuming transition, while the ombre manifests the gradual but significant emotion of a creative workplace.

With a unique language for different rooms, the drama and extensive character tie all the elements and technicalities together.